About Banked

What we do

Banked is a personal financial information website that has the goal of helping New Zealanders make the best decisions on the products they need. 

We do this in 3 ways: 

  1. We produce highly researched and unbiased guides and reviews: We provide comprehensive and objective content that aims to answer all the key questions our users might have on a topic in an easy-to-understand way. Our reviews cover the good and the bad and present all the information we think our users need to make a well-informed decision. One of the ways we do this is…
  2. We put facts and data first: We think that facts are more valuable than opinions when it comes to assessing products and services. That’s why, wherever possible, we provide accurate, up-to-date and contextually useful data that empowers our users to make smarter choices.
  3. We present the latest deals and promotions: Missing out on a promotional offer or not being aware of an available discount can be the difference between getting the best deal and not. That’s why we regularly scour NZ products and services to bring our users the latest deals, along with tips and tricks on how to maximise their savings.

Banked Limited is registered on the New Zealand Companies Register with the NZBN 9429050918607.

We provide information, not advice

A great deal for one person might be a bad deal for another. That’s why we don’t provide financial advice and we don’t recommend particular products or services.

Instead, our mission is to arm our users with all the relevant information they need to make the right choice for their personal circumstances. 

Have a question? Drop us an email at [email protected]

About Kevin McHugh

Kevin McHugh, Head of Publishing at Banked

Banked was founded by Kevin McHugh in 2022 with the aim of helping Kiwis make better, more informed decisions for their financial needs. Kevin is Banked’s Head of Publishing.

Originally from the UK, Kevin graduated from the University of Sussex and has lived in New Zealand since 2017. He specialises in writing about personal finance and related topics and previously oversaw content strategy for global financial product comparison website Finder in New Zealand and for Tower Insurance.

Kevin has provided financial commentary and insight for leading New Zealand publications including NZ Herald, Newshub, and Newstalk ZB. See Kevin’s profile on Linkedin

They're talking about us

Our guides and reports have been referenced by key publications across New Zealand, including Newstalk ZB, Insurance Business New Zealand, NZ Autocar, and more.

How we make money

The information and insights we provide are completely free for all Kiwis.

Some companies may pay us a fee if you choose to click through to their website and purchase their service from a link on Banked. 

We use funds gathered in this way to produce fresh new guides, research, and reviews, to update and refresh existing articles, and to generally keep things ticking along. They have no impact on decisions that affect our content and we maintain total editorial independence at all times.

A proud winner at the Plain Language Awards

Banked is proud to have been named the ‘Best Plain Language Website — Private Sector’ at the Plain Language Awards 2023.

The award recognises our commitment to making financial topics clear and easy to understand for all New Zealanders

Find out more about the Plain Language Awards 2023.

Banked is a winner at the Plain Language Awards

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We’re members of FinTech NZ, Blockchain NZ, and the AI Forum New Zealand.